Did Microsoft Miss The Boat On Windows 7 Pricing?

Microsoft announced the Windows 7 retail pricing structure for all of the various versions of the operating system today, and at first glance it looks at though they missed the boat. While Windows 7 looks very promising thus far, as seen in the betas and Release Candidates, it looks as though they are going to drive folks away from it by maintaining nearly identical pricing to Vista, which the world seems to agree was one of Microsoft’s worst efforts to date. However, as usual Microsoft has an ace in the hole.

Pricing is as follows:

Home Premium       $199.99 Full / $119.99 Upgrade / $49 Pre-order before July 11
Professional              $299.99 Full / $199.99 Upgrade /$99 Pre-order before July 11
Ultimate                     $399.99 Full / $219.99 Upgrade

Most Consumers Don’t Buy Windows

What Microsoft normally banks on is the fact that most people don’t buy individual copies of Windows and install them on their existing computers, they get Windows when they buy a new computer. Which in my mind is why Microsoft should lower the retail price significantly, so that they can fight the public perception that Windows is expensive, but they won’t because that would require them to undercut what they are selling the licenses to OEMs and businesses at. Doing so would cause an uproar with some of their biggest partners and clients.

Microsoft also knows that Windows 7 seems to run better than Vista on existing computers that are currently running Vista and XP. This has not traditionally been the case. In the past with every new Windows release, if you simply upgraded your existing computer there was a performance hit, your computer usually would run slower than under the old operating system. This does not seem to be the case under Windows 7, which seems to fly on older computers and lower powered systems like Netbooks. All of this means that the potential market for retail boxed copy licenses for Windows 7 is greater than previous versions of Windows. Also with the current economic conditions people are more likely to upgrade than spend money on a whole new computer.

Pre-Ordering Offers The Most Value

If you are one of the many that are actually planning on buying a retail boxed copy of Windows 7, I encourage you to pre-order it before July 11th, 2009, as this would entitle you to the lower pricing of $49 and $99 for Home Premium and Professional respectively.

8 Technology Investments to Help Small & Medium Sized Businesses Dominate the Recession

When the economy takes a turn for the worse most business try and make swift budget cuts to give themselves a better financial runway. Usually these cuts impact Marketing and IT with great severity, when ideally these are the two areas you should be at the very least maintaining budgets. With that in mind over the next couple weeks we will be highlighting 8 areas where you can make relatively minor investments in technology to help your business Small or Medium sized business dominate in the recession by doing more with less to gain competitive advantages.

The 8 Technology areas that we will be highlighting:

1. Communications
2. Data Deduplication
3. Cloud Computing
4. Learning how to use the tech that you already have
5. Electronic Document Storage
6. Virtualization
7. Hardware Upgrades
8. Going Mobile

Active Directory Tip: Access External Website With The Same Domain Name As Your Internal Domain

It is often the case that companies use their external domain (i.e. enirtia.com) for their internal Active Directory domain, and this is completely fine, except when you want to access your website which is hosted on an external server.

Active Directory automatically sets up an internal DNS server for use on your network, and assumes that it is the Authorative server for the domain you used, which in our case here is “example.com”. When clients on your internal network ask your Active Directory DNS server for a lookup on example.com it is going to direct them to one of your domain controllers. If you request”www.enirtia.com” and you happen to have IIS running on one of those domain controllers you will see whatever the default website that is running on that server.

To get around this we need to add a redirect to your IIS server, a Host record to your internal DNS server, and a delegation to your DNS server, all of which are simple to do. These changes are based on the assumption that your external website is setup on external DNS servers with an “A” record pointing”www.enirtia.com” to the IP address of the server that is hosting your website, and that example.com without the “www” is setup with a CNAME record pointing at”www.enirtia.com“. If it is setup in the opposite manner this will not work.

Host Record:

First find out what the IP address is of the external web server if you do not already know it. Go to Start > Control Panel > Administrative Tools > DNS and locate example.com. Right-click and choose “New Host (A or AAAA)”. Type “www” into the name field, and the IP address of your external web server into the IP Address field. Click the “Add Host” button to save.

IIS Redirect:

To redirect “http://enirtia.com” to “http://www.enirtia.com we need to create a redirect in your IIS server. Go to Start > Control Panel > Administrative Tools > Internet Information Services and locate the Default Web Site. Right-Click on the default web site, and choose Properties. Go to the Directory tab and setup a redirect to point to”www.enirtia.com”.

DNS Delegation:

To create a DNS Delegation you must know the names of external name servers servicing your domain name. Go to Start > Control Panel > Administrative Tools > DNS and locate example.com. Right-Click and choose “New Delegation”. Type www into the Delegated Domain field, click next and provide it with external authorative name servers for your domain name.

Mac OS Tip: Change Screenshot Default File Format

Most Mac OS users are familiar with the Screen Shot functionality and its many options and key combinations, all of which is dependent on how nimble your fingers are (see the table of key combinations for screen shots at the end of this post), but did you know that you could change the default file format that they are saved as?

By default, since Mac OS 10.4 all screen shots are saved as PNG files, before that they were saved as PDF files. However there are many folks that still would like to save their files as a different format such as JPG or GIF. This is an easy change to make, but it requires you to fire up the Terminal to make the change.

1. Locate the Terminal App. /Applications/Utilities/Terminal.app
2. Type the following:

defaults write com.apple.screencapture type "file type"

Replace “file type” with the extension of the file type you wish to save as such as PDF, JPG, GIF, etc.

Screenshot Commands