Google Sync, Killing MS Exchange One Beta At a Time

Today Google launched their new Google Sync Product that allows you to sync your Google Calendar and Gmail Contacts to your Windows Mobile and iPhone devices. To do this they have licensed Microsoft’s Activesync protocol, just as Apple did to allow the iPhone to sync to a Microsoft Exchange server.
This is significant because it immediately opens up the majority of existing smart phone owners to functionality previously only offered to corporate users of Exchange servers, at no cost. Which makes the service ideal for smaller companies and Independent Consultant/Freelancer types. What is even more ideal about the service for these types of people is that it also works with Google Apps for your Domain. Can you say free Exchange Server?

The second reason that this is significant is that it virtually negates the need for Apple’s MobileMe service, as it provides virtually the same functionality at no cost. I am sure Apple is not pleased about this.

As great as this service is, there are some downsides:

-The Activesync protocol only allows you to setup one Activesync account per mobile device. So if you have a Smartphone that is already syncing to your corporate Exchange server, you cannot setup another to sync to Google. This is not Google’s fault, nor is it the device manufacturer’s fault, this is the way Microsoft designed Activesync. In many of the comments on Google’s blog posting about this new service people are laying blame at Google and Apple’s door, when it does not belong there.

-It does not use Activesync to deliver email. At this time Google is still using IMAP or POP to deliver mail to devices. This is a downside because it makes the process of getting all of your data to your device more convoluted, possibly more problem prone and bandwidth intensive.

-By using Activesync there is no way to sync Google Docs. While this may not sound significant it would be helpful to be able to sync documents and files over to your mobile device. This is functionality that Microsoft will be making available shortly through their Live Mesh service that is currently in beta.

-It does not sync Tasks. One of the core functions of any personal information management system is the ability to create and organize tasks. Activesync already has functionality to sync tasks from an Exchange-based account natively, but Google has not implemented functionality to sync your Gmail tasks as of yet.

-It does not work on Google’s own G1 Android phone. While it appears that Google has licensed Activesync for pushing data to mobile devices from its services, it has not implemented Activesync on the Android platform, which means that Android users are out in the cold on this one.

None of the downsides listed are deal breakers in my mind for the average user, and following in the grand Google tradition of release then iterate, I am sure that they will be able to work through many of these issues in short order.